More than a store Aldi is a brand of its own. By focusing on the 1400 fatest moving grocery items rather than the 30,000 items in a typical grocery store Aldi has managed to offer superior products at less than half the price. Their tongue in cheek advertising campaign takes a light hearted look at huge savings with slogans like "when deciding between saving money and eating well choose both" and "we dont match other store prices because that would mean raising ours", "low prices on everything beats a low price on one thing"

You can be sure that they mean it when they call their test kitchen a taste kitchen, every item in the store is covered by a double back gaurantee, the will replace the product and give you your money back...

They have been been named the Low-Price Grocery Leader for the second straight year according to a recent survey conducted by Market Force Information. There are over 1000 stores in 31 states.



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